The Downtown Association of Santa Cruz manages a ‘Business Improvement District’ established to promote commerce and provide an environment compatible with doing business. Business operators in the Downtown district contribute an assessment which is allocated by the Downtown Association Board of Directors to further the mission of the Downtown Association. The Board of Directors is composed of, and elected by assessed business owners in Downtown Santa Cruz.
The primary function of the Downtown Association is to promote Downtown Santa Cruz. The Downtown Association also advocates for businesses and serves as a representative with government agencies and other organizations when addressing issues specific or pertinent to the Mission of the Downtown Association.
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