ARTICLE
By Kristen Brown, Executive Director, Santa Cruz Area Chamber of Commerce The countdown to two of the biggest sporting events in the world is on, and Santa Cruz County is gearing up to welcome an influx of excitement, visitors, and economic opportunity. In 2026, both the FIFA World Cup and the Super Bowl will draw fans from across the globe, and our local businesses have a chance to be part of the action. The Santa Cruz Area Chamber is working closely with fellow chambers, elected officials, local organizations, and Visit Santa Cruz County to create a framework that allows businesses of all sizes to showcase their offerings, connect with new customers, and participate in the celebrations. To make this happen, we need your perspective. A brief Business Engagement Survey is now open to all Santa Cruz County businesses. This is your opportunity to share how you might participate in themed events, special promotions, fan experiences, or other initiatives. Whether you own a café thinking about game-day menus, a retail shop considering extended hours for visiting fans, or simply want to explore creative ways to engage during these high-profile events, your feedback is invaluable. By participating in the survey, you’ll help local planners understand what resources businesses need, identify opportunities for collaboration, and highlight the many ways Santa Cruz County can offer unique experiences to residents and visitors alike. This is a chance to shape marketing campaigns, special programming, and partnerships that could bring more attention and foot traffic to your business when the world is watching. Getting involved is easy, and the potential benefits are significant. The survey will not only give you a voice in how the County plans for these major events but also help ensure your business is visible during a period of heightened tourism and community excitement. Your input matters! Take a few minutes to complete the survey and encourage your colleagues and fellow business owners to do the same. Together, we can make 2026 an unforgettable year for Santa Cruz County businesses and ensure that our community shines on the national and international stage.
By Kristen Brown, Executive Director, Santa Cruz Area Chamber of Commerce
The countdown to two of the biggest sporting events in the world is on, and Santa Cruz County is gearing up to welcome an influx of excitement, visitors, and economic opportunity. In 2026, both the FIFA World Cup and the Super Bowl will draw fans from across the globe, and our local businesses have a chance to be part of the action.
The Santa Cruz Area Chamber is working closely with fellow chambers, elected officials, local organizations, and Visit Santa Cruz County to create a framework that allows businesses of all sizes to showcase their offerings, connect with new customers, and participate in the celebrations. To make this happen, we need your perspective.
A brief Business Engagement Survey is now open to all Santa Cruz County businesses. This is your opportunity to share how you might participate in themed events, special promotions, fan experiences, or other initiatives. Whether you own a café thinking about game-day menus, a retail shop considering extended hours for visiting fans, or simply want to explore creative ways to engage during these high-profile events, your feedback is invaluable.
By participating in the survey, you’ll help local planners understand what resources businesses need, identify opportunities for collaboration, and highlight the many ways Santa Cruz County can offer unique experiences to residents and visitors alike. This is a chance to shape marketing campaigns, special programming, and partnerships that could bring more attention and foot traffic to your business when the world is watching.
Getting involved is easy, and the potential benefits are significant. The survey will not only give you a voice in how the County plans for these major events but also help ensure your business is visible during a period of heightened tourism and community excitement.
Your input matters! Take a few minutes to complete the survey and encourage your colleagues and fellow business owners to do the same. Together, we can make 2026 an unforgettable year for Santa Cruz County businesses and ensure that our community shines on the national and international stage.