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Santa Cruz News

ARTICLE

Date ArticleType
10/7/2025 2:15:54 PM Chamber
Join us on Sunday, October 12th for Boots ‘N Brews: Bringing Community Together in Support of Seabright Businesses

By Kristen Brown, Executive Director, Santa Cruz Area Chamber of Commerce

The Chamber is proud to partner with Think Local First and the City of Santa Cruz to present Boots ‘N Brews: A Free Community Celebration in Lower Seabright. This event is designed to bring together friends, families, and neighbors while supporting Seabright and Harbor businesses affected by the Murray Street Bridge closure.

On Sunday, October 12th from 3pm to 6pm, a section of Murray Street at Seabright Avenue will be transformed into a lively pop-up dance floor featuring line dancing led by Surf City Line Dance. Guests can enjoy beer, wine, and soft drinks for sale, while nearby restaurants and bars will be offering both dine-in and takeout options. A dozen other Lower Seabright and Harbor businesses will also be on hand to showcase their services and connect with the community, including Betty Burgers, Brady’s Yacht Club, Engfer Pizza, Hold Fast Lounge, Java Junction, La Posta, Linda’s Seabreeze Cafe, Seabright Deli, and Tramonti. 

The Murray Street Bridge is currently undergoing a major seismic retrofit and barrier replacement project, the last of its kind in the City of Santa Cruz. The project, which began in January 2025, will enhance earthquake resilience, improve bike and pedestrian access, and create better harbor and ocean views once complete. During construction, the bridge remains closed to all vehicles, bicycles, and pedestrians, with limited reopening beginning in February 2026. While these improvements are essential for long-term safety and infrastructure, the closure has created significant challenges for businesses and residents in the Lower Seabright and Harbor area, making community events like Boots ‘N Brews especially meaningful.

This event is part of a larger effort to support businesses impacted by the Murray Street Bridge closure. By drawing residents and visitors into the neighborhood, Boots ‘N Brews helps boost visibility for local shops and restaurants while creating a sense of connection during a challenging time. This collaborative event underscores our commitment to practical solutions that make a difference and will hopefully serve as an example of how partnerships between cities, community organizations, and businesses can create opportunities for resilience and growth.

For those who may not often make their way into Lower Seabright, this celebration offers the perfect opportunity to rediscover the neighborhood. Whether you come for the dancing, the food, or simply to enjoy the company of neighbors, the festival is a reminder of why Seabright and the Harbor remain such treasured parts of Santa Cruz.

We invite you to lace up your boots, bring your friends and family, and join us for an afternoon of fun, food, and connection. 

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Santa Cruz Area Chamber of Commerce
Mailing Address: 7960 Soquel Drive, Suite B112, Aptos CA 95003
Phone: (831) 457-3713

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