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By Kristen Brown, Chamber Executive Director The Santa Cruz County Chamber of Commerce is excited to welcome Yvette Lopez Brooks, CEO of United Way of Santa Cruz County, to our Board of Directors. Yvette was appointed to fill the board seat previously held by her predecessor, Keisha Browder, who represented United Way during her time as CEO. With Keisha’s departure earlier this year, the Chamber board unanimously voted to seat Yvette, continuing our strong and valued partnership with United Way. Yvette brings deep community knowledge and a collaborative leadership style to the Chamber. As the former Mayor of Capitola and now head of one of the county’s most impactful nonprofit organizations, she has a longstanding commitment to building equity, opportunity, and connection across our region. Commenting on her new role as a Chamber board member, Yvette shared, “I am thrilled to be part of such a fundamental organization focused on the uplifting of people and local businesses. Driving economic development is imperative to Santa Cruz County and I am lucky to work alongside the new ED Kristen Brown, who I know will help facilitate the journey.” We’re especially thrilled to be teaming up with United Way for this year’s Stuff the Bus school supply drive, which will be highlighted at our July Women in Business Lunch featuring guest speaker Morgan Lukina. This initiative provides essential school supplies to students in need and reflects the shared mission of our two organizations to invest in local families and future leaders. We’re grateful to have Yvette at the table and look forward to working together to strengthen the Santa Cruz County community. Please join us in giving her a warm Chamber welcome!
By Kristen Brown, Chamber Executive Director
The Santa Cruz County Chamber of Commerce is excited to welcome Yvette Lopez Brooks, CEO of United Way of Santa Cruz County, to our Board of Directors.
Yvette was appointed to fill the board seat previously held by her predecessor, Keisha Browder, who represented United Way during her time as CEO. With Keisha’s departure earlier this year, the Chamber board unanimously voted to seat Yvette, continuing our strong and valued partnership with United Way.
Yvette brings deep community knowledge and a collaborative leadership style to the Chamber. As the former Mayor of Capitola and now head of one of the county’s most impactful nonprofit organizations, she has a longstanding commitment to building equity, opportunity, and connection across our region.
Commenting on her new role as a Chamber board member, Yvette shared, “I am thrilled to be part of such a fundamental organization focused on the uplifting of people and local businesses. Driving economic development is imperative to Santa Cruz County and I am lucky to work alongside the new ED Kristen Brown, who I know will help facilitate the journey.”
We’re especially thrilled to be teaming up with United Way for this year’s Stuff the Bus school supply drive, which will be highlighted at our July Women in Business Lunch featuring guest speaker Morgan Lukina. This initiative provides essential school supplies to students in need and reflects the shared mission of our two organizations to invest in local families and future leaders.
We’re grateful to have Yvette at the table and look forward to working together to strengthen the Santa Cruz County community. Please join us in giving her a warm Chamber welcome!