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Santa Cruz News

ARTICLE

Date ArticleType
3/13/2024 3:45:35 PM Chamber
Allterra Solar - Small Business of the Year

Here comes the sun and I say alright, alright. The gloomy months of winter are moving into our past as we awake to daylight savings time. The sun has a powerful impact on mankind and Mother Earth and when the sun’s rays are captured and turned into electricity. The movement of the solar industry has taken shape to help us reduce our carbon footprint. It is with pleasure we recognize Allterra Solar as the Chamber Small Business of the Year.  Please continue reading about the local homegrown company and join us on April 11 as we celebrate their success. The registration link is https://www.santacruzchamber.org/recognition-awards-gala.html

In a region pulsating with innovation and environmental consciousness, Allterra Solar shines as the beacon of sustainable energy solutions, earning the esteemed title of Small Business of the Year. Since its establishment in 2004, Allterra Solar has risen to prominence as the foremost solar installation company on the Central Coast and South Bay Area.

Founded by Monterey Bay natives James Allen and Nathaniel Allen, both UC Berkeley graduates with degrees in Environmental Science, Allterra Solar has evolved into a trailblazer in the solar industry. The company's commitment to environmental sustainability is rooted in its founders' deep connection to the local community, instilled by their parents, who were dedicated school teachers and avid nature enthusiasts.

Allterra Solar's unique approach to business and solar sets it apart in the industry. The company's focus on providing tailored solutions for every client underscores its commitment to customer satisfaction. Unlike other solar companies, Allterra advocates for owning solar systems rather than leasing, ensuring homeowners reap the full benefits of ownership. This customer-centric philosophy aligns with Allterra's status as a referral-based business, placing customer loyalty at the core of its success.

With over 35  passionate team members, Allterra Solar has created a thriving workplace that fosters innovation, creativity, and inclusivity. The company's commitment to its employees is evident in its comprehensive benefits, including healthcare, retirement savings, paid time off, and competitive wages. Regular staff appreciation events further reinforce a positive working environment.

Allterra Solar's impact on the Central Coast community extends beyond providing clean energy solutions. The company actively collaborates with local businesses, non-profits, and community organizations, contributing to the vibrancy and sustainability of the region. As solar installations grow, so do the benefits to local economies, creating jobs, reducing greenhouse gas emissions, and keeping energy dollars within the community.

Since 2010, Allterra has made a substantial economic contribution, injecting over $50 million into the regional economy. This includes payroll to staff living locally, payments to locally owned businesses, and money spent within the community. Allterra Solar stands as a testament to the positive impact small businesses can have on both the local economy and the environment.

In honoring Allterra Solar as our Small Business of the Year, we celebrate not only its technological and business achievements but also its unwavering commitment to community involvement, environmental stewardship, and setting the standard for sustainable business practices.

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Santa Cruz Area Chamber of Commerce
Mailing Address - 7960 Soquel Dr Ste B112
Aptos CA 95003

Phone: (831) 457-3713

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