ARTICLE
By investing in United Way of Santa Cruz County, Santa Cruz County business community assumes a crucial role in addressing immediate needs, long-term solutions, and paving the way for a resilient and thriving community. One notable example of this support comes from Bay Federal Credit Union, which recently announced a successful workplace campaign raising over $12,600 for United Way. “United Way is a vital organization in our community,” said Bay Federal President and CEO Carrie Birkhofer in a recent press release. For nearly 30 years, Bay Federal has demonstrated a steadfast commitment to advancing the goals of United Way through a combination of donations and its award-winning volunteer program. “We are very grateful for the work that they do, and I am so proud of our Bay Federal employees who are eager to support this amazing organization year after year." Prioritizing long-term solutions and supporting community development projects strengthens infrastructure, supports small businesses, and promotes economic growth, a sentiment endorsed by the Santa Cruz County Chamber of Commerce. Supporting the United Way is not just the right thing to do—it's a smart business decision that contributes to sustained prosperity and well-being. And that’s why the Chamber is recognizing United Way of Santa Cruz County as Organization of the Year. This prestigious accolade not only commends their tireless efforts but also acknowledges the organization's pivotal role in fostering a stronger, healthier community. For over 80 years, United Way of Santa Cruz County has been a cornerstone in addressing the diverse needs of our community. Originating as the Pajaro Valley Community Chest, and later evolving into the United Way we know today, the organization has stayed true to its commitment to serving those in need. Throughout its history, United Way has worked collaboratively with the community, responding to evolving challenges and contributing funds to enhance the lives of residents. At the heart of United Way's mission is the belief in the power of partnerships. Recognizing that no single entity can overcome the multifaceted struggles faced by families, the organization has actively sought to increase collaborations. Engaging over 3,000 volunteers, United Way raises and allocates funds strategically to make a meaningful impact on the challenges our families confront daily. Under the visionary leadership of CEO Keisha Browder, United Way of Santa Cruz County has furthered its impact in community development, education, youth success, and philanthropy. With a career spanning two decades, Keisha has led multiple initiatives that address critical issues, earning national recognition for an equity-centered approach to creating a culture of health. Notably, she played a key role in developing the nation's first citywide afterschool system, replicated in major U.S. cities. United Way's innovative initiatives, including the Community Assessment Project (CAP), exemplify their commitment to improving the quality of life in Santa Cruz County. CAP, a collaborative effort involving nonprofits, businesses, public agencies, and the community, tracks community well-being aligning with social determinants of health. United Way's focus on youth success, family financial stability, and health underscores its dedication to building essential foundations for a good quality of life. By raising awareness about key issues and promoting social and policy changes, United Way strives to strengthen individuals and the entire community. In honoring United Way of Santa Cruz County as the Organization of the Year, we not only celebrate its past accomplishments but also look forward to the continued positive impact it will make on Santa Cruz County's thriving future. Please join us on April 11 at the Cocoanut Grove where we will celebrate United Way and our other honorees. It will be a Night of Shining Stars: https://www.santacruzchamber.org/recognition-awards-gala.html
By investing in United Way of Santa Cruz County, Santa Cruz County business community assumes a crucial role in addressing immediate needs, long-term solutions, and paving the way for a resilient and thriving community.
One notable example of this support comes from Bay Federal Credit Union, which recently announced a successful workplace campaign raising over $12,600 for United Way.
“United Way is a vital organization in our community,” said Bay Federal President and CEO Carrie Birkhofer in a recent press release.
For nearly 30 years, Bay Federal has demonstrated a steadfast commitment to advancing the goals of United Way through a combination of donations and its award-winning volunteer program.
“We are very grateful for the work that they do, and I am so proud of our Bay Federal employees who are eager to support this amazing organization year after year."
Prioritizing long-term solutions and supporting community development projects strengthens infrastructure, supports small businesses, and promotes economic growth, a sentiment endorsed by the Santa Cruz County Chamber of Commerce. Supporting the United Way is not just the right thing to do—it's a smart business decision that contributes to sustained prosperity and well-being.
And that’s why the Chamber is recognizing United Way of Santa Cruz County as Organization of the Year.
This prestigious accolade not only commends their tireless efforts but also acknowledges the organization's pivotal role in fostering a stronger, healthier community.
For over 80 years, United Way of Santa Cruz County has been a cornerstone in addressing the diverse needs of our community. Originating as the Pajaro Valley Community Chest, and later evolving into the United Way we know today, the organization has stayed true to its commitment to serving those in need. Throughout its history, United Way has worked collaboratively with the community, responding to evolving challenges and contributing funds to enhance the lives of residents.
At the heart of United Way's mission is the belief in the power of partnerships. Recognizing that no single entity can overcome the multifaceted struggles faced by families, the organization has actively sought to increase collaborations. Engaging over 3,000 volunteers, United Way raises and allocates funds strategically to make a meaningful impact on the challenges our families confront daily.
Under the visionary leadership of CEO Keisha Browder, United Way of Santa Cruz County has furthered its impact in community development, education, youth success, and philanthropy. With a career spanning two decades, Keisha has led multiple initiatives that address critical issues, earning national recognition for an equity-centered approach to creating a culture of health. Notably, she played a key role in developing the nation's first citywide afterschool system, replicated in major U.S. cities.
United Way's innovative initiatives, including the Community Assessment Project (CAP), exemplify their commitment to improving the quality of life in Santa Cruz County. CAP, a collaborative effort involving nonprofits, businesses, public agencies, and the community, tracks community well-being aligning with social determinants of health.
United Way's focus on youth success, family financial stability, and health underscores its dedication to building essential foundations for a good quality of life. By raising awareness about key issues and promoting social and policy changes, United Way strives to strengthen individuals and the entire community.
In honoring United Way of Santa Cruz County as the Organization of the Year, we not only celebrate its past accomplishments but also look forward to the continued positive impact it will make on Santa Cruz County's thriving future.
Please join us on April 11 at the Cocoanut Grove where we will celebrate United Way and our other honorees. It will be a Night of Shining Stars: https://www.santacruzchamber.org/recognition-awards-gala.html