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SCOTTS VALLEY, Ca.—Tam Communications, a Scotts Valley-based creative agency focused on video for corporate communications, commercials and digital content, announces today that the company has been recognized at the 2018 American Advertising Federation-Silicon Valley ADDY Awards. The American Advertising Awards, or ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The AAF recognized Tam Communications for two creative projects released in 2018: • Gold for the full length Summer is Coming video for the Santa Cruz Beach Boardwalk, Branded Content & Entertainment for Online Film, Video & Sound • Gold for the :60 Summer is Coming commercial for the Santa Cruz Beach Boardwalk, Television Advertising – Regional/National • Silver for the Bites & Brews video for the Santa Cruz Beach Boardwalk, Social Media For the “Summer is Coming” projects, Executive Producer/Creative Director Susan O’Connor Fraser collaborated closely with the Boardwalk’s Vice President of Marketing, Marq Lipton, to bring his concept to life. That concept – the iconic seaside amusement park emerging in the style of the opening credits to the hugely popular HBO television show “Game of Thrones” was made possible, in large part, through the talents of Tam’s long-time graphics/effects team including Mike Baxter’s Art Direction and After Effects work and Aaron Dingman’s 3D Modeling/Animation. Tam O’Connor Fraser’s sound design brought the piece together. “Summer is Coming” proved an effective tool to engage the client’s international fan base in a new and unexpected way, through online and theatrical outlets, and regionally through their tv commercial. According to Creative Director, O’Connor Fraser, “We continue to be honored by the recognition being given to ‘Summer is Coming’. It’s one of those projects where the right mix of collaboration and creative freedom delivered an end-product that exceeded everyone’s expectations.” The “Bites & Brews” social media video was created to celebrate the inaugural 2018 Bites and Brews Festival at the Santa Cruz Beach Boardwalk, pairing locally crafted beer and bite-sized samples of dozens of Boardwalk food items. The video successfully represented the Boardwalk’s goal of attracting a wider audience to this fun (and delicious) event by introducing the Brew Crew – a group of friends enjoying the day, identified by playful titles like the Connoisseur, the Foodie, and the Thrill Seekers. This marks the first directing award for Producer/Director, Regan Eymann. “Working on projects for the Boardwalk is always fulfilling. Being recognized for directing this piece feels great. I loved crafting their message for a new event and targeting it to a new and vibrant audience. The shoot was every bit as fun as it looks.” Tam Communications has created video marketing and in-house video tools for the Santa Cruz Beach Boardwalk for over 25 years and enjoys their role in representing the iconic amusement park to the public around the world. About Tam Communications Tam Communications is a Scotts Valley, California-based creative agency focused on video for corporate communications and television, including commercials. They’re storytellers are passionate about their work and focused on collaboration. Four decades of experience and industry leadership and recognition give the Tam team a unique vantage point into an ever-changing landscape. Their client list runs the gamut from construction to health care, tourism to local non-profits. They typically take projects from concept to completion, tapping their staff, dubbed #TeamTam. • Website: http://www.tamcom.com/ • Vimeo: https://vimeo.com/tamcommunications • Facebook: https://www.facebook.com/tamcom/ • Twitter: https://twitter.com/TamMedia • Instagram: https://www.instagram.com/tamcommunications/ • LinkedIn: https://www.linkedin.com/company/tam-communications/ Contact For more information, please email letsconnect@tamcom.com