﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Santa Cruz Area Chamber of Commerce Events Newswire</title><link>http://www.santacruzchamber.org</link><description>News related to Santa Cruz Area Chamber of Commerce</description><copyright>(c) 2026, Santa Cruz Area Chamber of Commerce All Rights Reserved.</copyright><ttl>5</ttl><item><title>Conversations That Matter: How to Talk With Family About Future Living Plans 11/3/2026 12:30 PM - 11/3/2026 2:30 PM</title><description>&lt;p&gt;&lt;meta charset="UTF-8" /&gt;&lt;/p&gt;

&lt;p data-end="4652" data-start="4420"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;Please join us! The final presentation in the four-part series&amp;nbsp;&lt;strong data-end="4528" data-start="4467"&gt;Living on Your Terms: Smart Planning for the Next Chapter&lt;/strong&gt;&amp;nbsp;focuses on one of the most challenging aspects of future planning&amp;mdash;having meaningful conversations with the people you love.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p data-end="4820" data-start="4654"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;&lt;strong&gt;Conversations That Matter: How to Talk With Family About Future Living Plans&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p data-end="4820" data-start="4654"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;Learn how to begin these conversations before a crisis, navigate differing opinions with compassion, and create a shared understanding that supports everyone&amp;#39;s goals.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p data-end="4837" data-start="4822"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;Topics include:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul data-end="4975" data-start="4839"&gt;
	&lt;li data-end="4880" data-section-id="nyl1ko" data-start="4839"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;Starting the discussion before a crisis&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li data-end="4928" data-section-id="tr9ol1" data-start="4881"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;Navigating differing opinions with confidence&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
	&lt;li data-end="4975" data-section-id="16f676i" data-start="4929"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;Creating a plan the whole family understands&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p data-end="5142" data-start="4977"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;Ideal for older adults, spouses, adult children, and anyone who wants to approach future planning with openness and confidence.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;About the Speaker&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;Heather Lewis Sebring is the founder of&amp;nbsp;Heart Centered Transitions, where she helps older adults and their families navigate downsizing, relocation, and other later-life transitions with less stress and greater confidence. Drawing on years of experience managing complex projects and helping families through major life changes, Heather is passionate about empowering seniors to remain in control of important decisions and helping families prepare thoughtfully for the future. She lives in Scotts Valley and works throughout Santa Cruz County.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="text-align:start; margin-bottom:11px"&gt;&lt;span style="font-size:12px;"&gt;&lt;span style="font-family:Arial,Helvetica,sans-serif;"&gt;&lt;span style="line-height:normal"&gt;&lt;span style="color:#000000"&gt;&lt;span style="font-style:normal"&gt;&lt;span style="font-weight:400"&gt;&lt;span style="white-space:normal"&gt;&lt;span style="text-decoration-line:none"&gt;&lt;span style="text-decoration-thickness:auto"&gt;&lt;span style="text-decoration-style:solid"&gt;&lt;span style="color:black"&gt;This event is free and open to all. Please register at &lt;a href="https://bit.ly/armchairtopics"&gt;https://bit.ly/armchairtopics&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
</description><link>https://web.santacruzchamber.org/events/eventdetail.aspx?EventID=6594</link><pubDate>Tue, 04 Aug 2026 14:05:48 GMT</pubDate></item><item><title>Advocacy 101: Making Your Voice Count in Sacramento 11/4/2026 11:00 AM - 11/4/2026 1:00 PM</title><description>&lt;p&gt;&lt;meta charset="utf-8" /&gt;&lt;/p&gt;

&lt;p&gt;&lt;a data-bind="attr: { href: Event.RegistrationURL }" href="https://web.santacruzchamber.org/events/Business-Luncheon-Seacliff-Inn-Advocacy-101-Making-Your-Voice-Count-in-Sacramento-6521/register?entityDomainId=6&amp;amp;secure=True" id="btnWCCustomRegButton1"&gt;&lt;img class="wc-customeventregisterbutton" data-bind="attr:{src: CustomRegistrationButtonImageURL}" src="https://web.santacruzchamber.org/external/wcpages/wcmedia/images/register_e8f637af-a0de-4029-adda-e82049f8c67f.jpg" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p style="text-align: center;"&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;&lt;span style="color:#2980b9;"&gt;&lt;strong&gt;&lt;img alt="" height="84" src="https://web.santacruzchamber.org/External/WCPages/WCWebContent/webcontentpage.aspx?ContentID=10964" width="167" /&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="text-align: center;"&gt;&lt;span style="font-size:24px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;&lt;b&gt;Advocacy 101: Making Your Voice Count in Sacramento&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;Every year, decisions made in the state Capitol shape the rules your organization operates under, from budget allocations to regulatory requirements. Yet for many business leaders, the legislative process can feel like a black box: unfamiliar timelines, unclear entry points, and no roadmap for when or how to weigh in.&lt;br /&gt;
&lt;br /&gt;
This session opens that door. Join us for a practical, member-focused briefing on how state government actually works and how you can work within it. You&amp;#39;ll walk through the legislative calendar and budget process to understand the moments that matter most for engagement, and when speaking up early can shape outcomes more effectively than reacting after the fact. You&amp;#39;ll learn how to build relationships with legislative staff, the people who often shape policy long before it reaches a vote. And you&amp;#39;ll get hands-on guidance for submitting letters of support or opposition through committee portals, plus simple strategies for tracking bills that could affect your industry.&lt;br /&gt;
&lt;br /&gt;
We&amp;#39;re pleased to welcome Peter Kellison, Managing Partner of Clear Advocacy, as our featured speaker. With more than four decades of experience in California politics and government, Peter brings a rare, ground-level understanding of how credibility and influence are built in the Capitol, and how the best advocacy often starts long before an issue becomes urgent.&lt;br /&gt;
&lt;br /&gt;
Whether you&amp;#39;re new to public policy or looking to sharpen your organization&amp;#39;s approach, you&amp;#39;ll leave with the knowledge and confidence to engage effectively, at the right time, in the right way.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;&lt;strong&gt;&lt;img alt="" src="https://web.santacruzchamber.org/External/WCPages/WCWebContent/webcontentpage.aspx?ContentID=13412" style="margin: 5px; float: left; width: 250px; height: 207px;" /&gt;Meet Our Speaker:&lt;/strong&gt;&amp;nbsp;&lt;/span&gt;Peter Kellison is Managing Partner of Clear Advocacy and has spent more than four decades in California politics and government. He began his career in Washington, D.C. and the California State Senate, eventually managing Capitol operations for a Senate leader before becoming, at the time, Sacramento&amp;rsquo;s youngest full-time lobbyist. He founded his own firm in 2000 and later co-founded Clear Advocacy.&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:16px;"&gt;Along with partners Tom Daly, a former California legislator, and Debbie Daly, Peter leads Clear Advocacy, a boutique government affairs firm with a longstanding reputation for credibility, influence and substantive impact. The firm has built its practice by being a constructive participant in the political and policy process&amp;mdash;not simply showing up when a client needs something.&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:16px;"&gt;Over his career, Peter has represented Fortune 100 companies, statewide associations, healthcare organizations, nonprofits and emerging businesses, earning recognition from Capitol Weekly as one of California&amp;rsquo;s most influential voices in health policy and politics. A Capitola resident, Peter approaches advocacy as a craft: credibility is earned over time, influence starts well before you need it, and the best advocacy often happens before an issue ever becomes a problem.&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p data-end="335" data-start="324"&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;&lt;strong data-end="335" data-start="324"&gt;Details&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul data-end="551" data-start="336"&gt;
	&lt;li data-end="377" data-start="336"&gt;
	&lt;p data-end="377" data-start="338"&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;&lt;strong data-end="347" data-start="338"&gt;Date:&lt;/strong&gt; Wednesday, November 4, 2026&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li data-end="427" data-start="378"&gt;
	&lt;p data-end="427" data-start="380"&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;&lt;strong data-end="393" data-start="380"&gt;Location:&lt;/strong&gt; Seacliff Inn, Aptos, California&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
	&lt;/li&gt;
	&lt;li data-end="477" data-start="428"&gt;
	&lt;p data-end="477" data-start="430"&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;&lt;strong data-end="441" data-start="430"&gt;Format:&lt;/strong&gt; Educational lunch with networking&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
	&lt;/li&gt;
&lt;/ul&gt;

&lt;hr /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style="text-align: center;"&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;&lt;span style="color:#2980b9;"&gt;&lt;strong&gt;BEFORE REGISTERING, PLEASE READ!&lt;br /&gt;
To register, please follow the instructions below.&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;- Click on the red &amp;ldquo;Register&amp;rdquo; button.&lt;br /&gt;
- Click the blue &amp;ldquo;Login&amp;rdquo; button in the upper right corner on the next screen. After you enter your username and password, click login, then proceed with the registration form.&lt;br /&gt;
- If you do not have your login or password information feel free to use the &amp;ldquo;Forgot Password&amp;rdquo; feature to retrieve your password via the email you have on file with the Chamber.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:16px;"&gt;&lt;span style="font-family:Verdana,Geneva,sans-serif;"&gt;If you still have technical issues please feel free to call (831) 457-3713 or email &lt;a href="administration@santacruzchamber.org"&gt;administration@santacruzchamber.org&lt;/a&gt; &amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;hr /&gt;</description><link>https://web.santacruzchamber.org/events/eventdetail.aspx?EventID=6521</link><pubDate>Fri, 24 Oct 2025 15:29:02 GMT</pubDate></item><item><title>Shelter to Home: Fall Giving Dinner 11/5/2026 5:30 PM - 11/5/2026 8:30 PM</title><description>&lt;h2&gt;&lt;span style="font-size:14px;"&gt;&lt;strong&gt;&lt;a href="https://www.pvshelter.org/about" target="_blank"&gt;Pajaro Valley Shelter Services&lt;/a&gt;&lt;/strong&gt;&amp;nbsp;provides families with a path to stable, self-sufficient futures through short- and longer-term housing and supportive services.&lt;/span&gt;&lt;/h2&gt;

&lt;p&gt;&lt;span style="font-size:14px;"&gt;&lt;strong&gt;Shelter to Home: Fall Giving Dinner&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:14px;"&gt;You are invited to this&amp;nbsp;inspirational evening for our loyal partners, long-time donors, new supporters, family, and friends to celebrate successful families and raise essential funds to further the mission of&amp;nbsp;&lt;strong&gt;Pajaro Valley Shelter Services&lt;/strong&gt;.&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:14px;"&gt;While there is no registration fee to attend, guests will be invited to participate in a special Giving Moment during the evening to help us reach our goal of raising $125,000. We look forward to seeing you!&lt;/span&gt;&lt;br /&gt;
&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;span style="font-size:14px;"&gt;RSVP&lt;br /&gt;
https://secure.qgiv.com/for/pajarovalleyshelterservices/event/sheltertohome/&lt;/span&gt;&lt;br /&gt;
&amp;nbsp;&lt;/p&gt;
</description><link>https://web.santacruzchamber.org/events/eventdetail.aspx?EventID=6598</link><pubDate>Tue, 18 Aug 2026 12:19:22 GMT</pubDate></item></channel></rss>