Maggie Barr, Sr. Director of Business Development at IDE, and Local Expert for Constant Contact software, will present the most effective ways to use email marketing to reach more customers and expand your business or non-profit.
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
· What is permission-based email marketing and becoming a trusted sender· Email list building· Increasing delivery and open rates· Writing good subject lines and content - getting readers to take action· Tracking results and what to do with this information· How email and social media marketing work together to achieve goals
Santa Cruz Women in Business hosts the Caffeineighted small-meeting networking series the first Thursday of each month. Caffeineighted is designed to create a more intimate atmosphere and an opportunity for teaching and learning.
Limited to 40 participants, the session also includes introductions and conversation. A light breakfast is served. The cost is $15 for SC Chamber members and $25 for non-members. Caffeineighted is organized by the Santa Cruz Chamber Women in Business committee but everyone is welcome, men included.