Schlumbrecht is a Senior Vice President for Comerica and a fundraising spark-plug for many nonprofits including the Dominican Foundation, Hartnell College Foundation, and Natividad Hospital. A long-time board member and past-president of the Chamber, Cathy founded Cruzin’ Courses, a progressive dinner in downtown Santa Cruz. She was a principal in developing both the Santa Cruz Women in Business and its equivalent in Salinas. Her reputation for seeing social need and doing something about it is well earned. Her ability to create volunteer groups that achieve goals and have fun is unrivaled and her network of people willing to join with her to do good is legendary.

Paul is the President of Goodwill Industries of Santa Cruz, Monterey and San Luis Obispo Counties. He worked his way up from the maintenance department to take over the CEO position in 1986. Since that time he has administered the remarkable growth of Goodwill including expansion of its workforce development programs from 367 participants to more than 10,000 annually; its retail operations from nine stores and one distribution center to 16 stores and three distribution centers; its purchase and reinvigoration of the local school of cosmetology and the rescue of the Santa Cruz Flea Market; its acquisition and construction of a culinary arts training center at the former Ft. Ord, and the planning and construction of a new workforce center, retail store and distribution plant in Salinas. Paul is an exemplary non-governmental organization administrator recognized nationally and internationally by the Goodwill movement.

Recognized nationally for its successful, creative, and intelligent developments in the Silicon Valley and Santa Cruz, Barry Swenson Builder (BSB) has been a keystone in the development of Santa Cruz County since 1989. Willing to invest years of effort in creative projects – including some that do not come to fruition – BSB continues to be a force for next-generation development and inventive solutions. Using an institutional model that encourages smart risks, BSB continues to bring unique and successful solutions to local opportunities. Projects currently in process include a Co-housing "intentional community" in downtown Santa Cruz, a revitalization of Aptos Village, and the development of the Capitola Hotel in Capitola Village, among others.

Well known for its family-centered care, warm environment and medical excellence, Sutter Maternity & Surgery Center (SMSC) received the following awards in 2011: Best Places to Work in Healthcare, Best Place to Practice, Press Ganey Summit Award, and the 2011 Sutter Health President’s Award. SMSC is a key part of the local health care "safety net" working with County Health Services, local community clinics, and in 2011 was awarded the CCHI Children’s Champion Award for support of the Healthy Kids program.

Dunn is the best-selling author of The Lies Of Sarah Palin as well as other books, a screen play, and hundreds of articles and stories. A documentary film maker, he has co-directed four films for public television and taught film making at UCSC. As a financial, political, and entitlement consultant, Dunn has worked on local political issues and successfully consulted with local and national land developers on projects on the Central California coast valued at more than $200 million. A founder of Santa Cruz Community Television he is a former station manager there.