Date: 12/7/2016
Time: 11:30 AM TO 1:15 PM

Cocoanut Grove - Santa Cruz Beach Boardwalk
Santa Cruz, CA 95060

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Event Description:
REGISTRATION IS NOW CLOSED.

 - Do you want to attract people who have historically stayed outside your doors?
 - Do you want to make meaningful connections with them once they come inside?
 - Do you want to manage the conflicting values of insiders and outsiders?
 - Do you want your work to matter more to more people?

Join museum director and author Nina Simon for a stimulating conversation about how you can make your work more relevant to the markets and communities you seek to engage. Together, we will explore the deep meaning of relevance—what it is, what it can do, how to measure it—and how relevance can fuel change to make your work more powerful and valuable. This talk features rags-to-relevance case studies, honest conversation about conflict and culture change, specific tools you can use, and a bit of theory to ground it all. 


About Nina Simon
Nina Simon has been described as a “museum visionary” by Smithsonian Magazine for her audience-centered approach to design. Nina is the Executive Director of the Santa Cruz Museum of Art and History, where she has led an institutional turnaround based on community participation. She has consulted with hundreds of international museums, libraries, parks, historic sites, art and cultural centers on issues of relevance, community engagement, and participatory design. Nina is the author of the best-selling book The Participatory Museum (2010), The Art of Relevance (2016), and the popular Museum 2.0 blog. Her work has been shared in the Wall Street Journal, New York Times, NPR, and TEDx. She lives off the grid in the Santa Cruz mountains with fourteen people, twenty-seven chickens, five dogs, and one zipline.


Registration is required

Chamber Members: $49
Non-members: $64
Table of 8: $392


Luncheon Sponsor
 


Presented by the Santa Cruz Chamber  




Directions:
Cocoanut Grove - Santa Cruz Beach Boardwalk

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