Turning a Business Fair booth into a real cash generator doesn’t require a lot more effort than this exhibitor made. It does require a much better understanding of how to take advantage of a trade show experience. Tiffany Werdmuller von Elgg and Annette McGarity have a combined total of more than 20 years of event management experience and will give you a short course in planning and executing a great trade show presence.
Tiffany and Annette will talk about what you should and should not expect from your successful participation in a show. You will take away: How to organize your booth for maximum performance How to gather the people you really want to talk to How to quickly build a relationship that will help you turn them into customers and promoters of your business, product, service, or cause
This workshop is FREE for registered Business Fair exhibitors, $15 for Chamber members, and $25 for nonmembers. This cost will be credited to the cost of a booth for those who subsequently sign up for the 2015 Santa Cruz Chamber Business Fair.