Turning a Business Fair booth into a real cash generator doesn’t require a lot more effort than this exhibitor made. It does require a much better understanding of how to take advantage of a trade show experience. Stephanie Munoz, a Certified Exhibition Manager (CEM) and the onsite manager of more than 20 trade shows, will give you a short course in planning and executing a great trade show presence.
Stephanie will talk about what you should and should not expect from your successful participation in a show. Youe will take away: How to organize your booth for maximum performance How to gather the people you really want to talk to How to quickly build a relationship that will help you turn them into customers and promoters of your business, product, service, or cause
This workshop is FREE for registered Business Fair exhibitors, $25 for Chamber members, and $40 for nonmembers. This cost will be credited to the cost of a booth for those who subsequently sign up for the 2014 Santa Cruz Chamber Business Fair.
Stephanie Munoz – Certified Exhibition Manager (CEM) through the International Association of Exhibition and Events (IAEE) is the lead tradeshow organizer for BTF Enterprises, Inc., an Association Management Company located in Santa Cruz, CA. She has obtained her marketing degree through San Jose State University and through her 5+ years working with BTF Enterprises has managed over 20 conferences/tradeshows for various organizations. She has been part of the core team which developed VTF by BTF, which is a tool for tradeshow organizers to use in managing their exhibit sales. Stephanie will be sharing tips and tricks from her experiences and training on How to Get the Most Out of Exhibiting. This 1-hour session will give you many examples of how you can increase your booth traffic and obtain a higher return on investment. Get Your Booth Early for the 2014 Business Fair. Click Here.