Every successful business, every community organization, every government project, every political campaign, every successful project launch needs a powerful message that resonates with its audience. Learn how to craft a narrative that will connect with your audience from a master of the craft and author of the book, On Message, February 27, from 3 PM to 5 PM at the Museum of Art and History auditorium. Zach Friend, a policy public affairs and communications expert who has worked for the presidential campaigns of Barack Obama, and John Kerry, the White House Council of economic advisers, the U.S. Senate and US House of Representatives and the Democratic National Committee. More recently the public affairs representative for the Santa Cruz Police Department, Zach was elected to the Santa Cruz County Board of Supervisors in 2003. Enrollment includes a copy of Zach’s book, On Message, published by Turner publishing company, 2013. February 27, 2013 Santa Cruz Museum of Art and History Auditorium Members: $35 Non-Member: $50
Zach Friend is a policy, public affairs and communications expert who has worked for Barack Obama and John Kerry’s presidential campaigns, the White House Council of Economic Advisers, U.S. Senate, Congressman Sam Farr and the Democratic National Committee (DNC). He is a Santa Cruz County Supervisor representing the Second District.