Harness the power of social media sites! This seminar will cover social media listening tools, best practices and case studies of artists who do it well, how they are transacting sales through social communities, and how you can effectively use Facebook, Twitter, Pinterest and other sites to share your message and artwork. Karen Kefauver conducts popular social media marketing workshops, staff trainings and webinars in Santa Cruz and the Bay Area. She teaches business executives how to effectively use Facebook, LinkedIn, Twitter, Google+ and blogging for business and promotion.
An innovative collaboration has been formed to assist artists in Santa Cruz County. Cabrillo College’s Division of Visual and Performing Arts (VAPA), Cabrillo Extension, the Small Business Development Center, and the Business & Entrepreneurship Center have partnered with the Cultural Council of Santa Cruz County to offer a series of seminars to help artists start, manage, and grow their businesses.