If you want to attract more collectors, gallery dealers and museum curators, you must know how to market your art. You will learn how to get a simple definition of art marketing, the nine factors that create the formula “Exposure = Success”; and the seven stages of art marketing.
An innovative collaboration has been formed to assist artists in Santa Cruz County. Cabrillo College’s Division of Visual and Performing Arts (VAPA), Cabrillo Extension, the Small Business Development Center, and the Business & Entrepreneurship Center have partnered with the Cultural Council of Santa Cruz County to offer a series of seminars to help artists start, manage, and grow their businesses.