Considering jumping into Facebook advertising but not sure whether it's the right step? This class will include: 
How to get started, how Facebook Advertising works, how to ensure a return on your investment, what's the difference between buying a Google Ad vs a Facebook Ad, how to monitor and track results. There will be plenty of time for Q&A.

Co-instructor Kathryn Gorges (http://thesocialmarketingdiva.com/) is a business marketing strategist, speaker, and teacher. Co-instructor Sara Isenberg (http://saraisenberg.com/) is a web consultant & project manager who helps clients plan & manage web, social media, and email marketing projects.

Register online at City of Santa Cruz Parks & Rec or call 831-420-5270, 9am-4pm, Monday-Thursday
More info: http://saraisenberg.com/classes