Capitola Book Café is Slipping Into Something a Little More Comfortable
In the current economic climate, business owners can feel like they have a stark choice: provide profit to your shareholders or benefit to society, not both. A brand new business structure called the Benefit Corporation changes the game, allowing businesses to incorporate profits, community benefits, the environment, and societal good into their financial profiles.
This relatively new business model is legal in a only a handful of states and has been an option in California only since January 2012 - in part by the diligence of Patagonia, who worked to bring this option to California-based businesses and adopted the model the day it became legalized. Says partner Wendy Mayer Lechtefeld, "It advances some of our basic goals: to streamline and improve our business; to create a non-profit 501c3 to manage our events, education and outreach; and to combine the benefits of both to enhance our role as a community and cultural hub."
At Capitola Book Café, we’re eager to take the leap. So can you. Find out more about our journey and the possibilities for our communities on Wednesday, September 26th at 7:30 p.m, when leaders from the non-profit, B Lab, will talk about how Benefit Corporations can make a positive impact on the world as well as their bottom line. This is a free event.
Contact the Capitola Book Café for more information 831.462.4415, or visit the websitecapitolabookcafe.com
"B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between ‘good companies’ and just good marketing; 2) accelerating the growth of impact investing through use of B Lab’s GIIRS Ratings and Analytics platform; and 3) promoting legislation creating a new corporate form -- the benefit corporation -- that meets higher standards of corporate purpose, accountability, and transparency."