Join us at a grand opening celebration for the highly anticipated store opening of Forever 21 in downtown Santa Cruz. Join the Downtown Association, The Santa Cruz Area Chamber of Commerce, and Mayor Don Lane for a grand opening event and ribbon cutting on Saturday, August 11th beginning at 9:45am. The first 300 customers in line will receive a free gift card, and four lucky winners will receive one of the season’s hottest outfits, valued up to $150, all on Grand Opening Day! The new space will offer Santa Cruz shoppers a wide selection of merchandise in 21,000 square feet of retail space. There has been a great deal of interest in the grand opening of this new Forever 21 location. Forever 21 Executive Vice President Larry Meyer shares in this excitement and says, “We are very pleased to have been given the opportunity to expand our business into Santa Cruz, California, and hope to offer the customers of Santa Cruz a wide selection of fashion-forward merchandise at an affordable price.” Chamber Ribbon cuttings are a great way to connect with other Santa Cruzans and support local organizations getting a start or new beginning right here in Santa Cruz County. The Santa Cruz Chamber is happy to celebrate your grand opening or re-opening with a ribbon-cutting ceremony. If you are interested in hosting a ribbon cutting at your business location, please contact the Chamber at membership@santacruzchamber.org or 831-457-3713.