Women in Business will host its small-meeting networking series, Caffeineighted, Thursday, November 4, 2010 , 7:30a.m. - 9:00 a.m. at Santa Cruz Chamber Meeting Room, 611 Ocean St., Ste 1.  

Featuring Pamela Cox who will discuss email marketing processes to get the best results. Add a new dimension to your ‘marketing’ with email marketing that works.

Adding an email marketing campaign to your marketing mix is a cost effective way to build customer relationships, generate leads, and enhance your brand. When done right, email marketing can be a powerful marketing tool that gets results. If  you thinking about starting an email marketing program or would like improve on your existing one, don’t miss this workshop.

You’ll learn:

• The six essential components to email marketing success
• Email marketing mistakes to avoid
• How you can use automated emails in your campaign
• Tips on designing your emails
• Database do’s and don’ts
• Spam compliancy requirements
• What stats to track and how to measure success
  

Limited to 40 participants, the session will also include introductions and conversation. A light breakfast will be served. The cost is $15 for SC Chamber members and $25 for non-members.

Caffeineighted is held the first Thursday of each month. Caffeineighted is an outgrowth of the Chamber’s Women in Business programs, designed to create a more intimate atmosphere and an opportunity for teaching and learning.

You may reserve your space by clicking on the red Register button.  We accept Visa and Mastercard.