Breakfast Briefing:

Low-Cost Fast-Turnaround ‘Self-Publishing’

Technology and Internet-based service providers have made writing and publishing a book accessible to every consultant, contractor, small business, and nonprofit. No longer dominated by agent gatekeepers and high-margin publishing-houses many business people with interesting ideas, useful experience, or creative methods are finding a platform to express their thoughts to potential customers through self-publishing.

In fact there is no better way to demonstrate your expertise in your industry or market your services than to become a "published author." And access to resources from researchers, graphic designers and editors to printers, marketers, and distributors have made it possible to go from a great idea to books on a bookstore shelf and on Amazon in less than two months.

Michael Ashley (a.k.a. "Mash"), is Founder & Chief Technology Officer at FastPencil, Inc. which helps authors connect, write, publish and distribute books with just a few clicks. He is a successful entrepreneur with over 12 years experience in web applications and Internet publishing. Mash is responsible for innovation and product strategy at FastPencil. In this role, Mash has transformed the company from an online writing tool, to the only end-to-end social self-publishing platform with multi-channel, multi-format distribution.

Join us Thursday, July 22, from 7:30 to 9:00 a.m. at the Santa Cruz Chamber, 611 Ocean Street, Suite 1. Cost of $15 for Chamber members, $25 for non-members. A light breakfast is included.

Breakfast Briefings are held each month with a wide range of topics from the local economy, local issues and state-wide influences on the local level.