An innovative collaboration has been formed to assist artists in Santa Cruz County. Cabrillo College’s Division of Visual and Performing Arts (VAPA), Cabrillo Extension, the Small Business Development Center and the Business & Entrepreneurship Center have partnered with the Cultural Council of Santa Cruz County to offer a series of seminars to help artists start, manage, and grow their businesses.
Getting your art out of the studio into a customer’s hands is often a long road. This seminar will teach you the basics of good marketing and share best practices of successful Bay Area artists. Develop your value proposition, define your market and sell!