An innovative collaboration has been formed to assist artists in Santa Cruz County. Cabrillo College’s Division of Visual and Performing Arts (VAPA), Cabrillo Extension, the Small Business Development Center and the Business & Entrepreneurship Center have partnered with the Cultural Council of Santa Cruz County to offer a series of seminars to help artists start, manage, and grow their businesses.
What is your art really worth? Discover the secrets of pricing your art from four professional artists. Should your art be priced differently depending on venue (i.e., Open Studios, gallery show, local restaurant)? Should you give discounts? Should you charge more for commissioned work? All this and much more, followed by an extensive Q & A session - so bring your specific questions for the panelists! Led by James Aschbacher, a local muralist and art Entrepreneur.