Marketing 101: The Basics

Learn the essential principles behind great marketing and their practical applications for your business. You will also learn the four simple steps to compelling presentations, introductions, networking, brochures, websites and sales success. Can your customers find you? Does social media have a place in your business? All of this and more is available to you in this fast moving seminar.

The Central Coast Small Business Development Center (SBDC) at Cabrillo College is pleased to announce that Wells Fargo has provided funding for its popular Small Business Seminar Series for the fifth consecutive year in 2012. The partnership allows the SBDC and its presenters, experienced professionals in their respective fields, to continue the series which shares essential business skills to hundreds of Santa Cruz County small business owners in a range of industries.

The series offers seminars on four business topics: Creating a Business Plan, Marketing 101, Bookkeeping 101, and Basic QuickBooks. Presented in a rotating schedule February 3 through December 5, the series is held at the new Watsonville Public Library in the government center on Main Street with an affordable cost of $30 per seminar. The full schedule can be viewed at centralcoastsbdc.org.