This SCORE workshop provides valuable lessons about marketing basics in a panel forum such as customer identification, product/service positioning, competitive differentiation, resource marketing information and marketing tactics for small business; traditional media ans online marketing.Event registration for individual SimpleSTEPS workshops is $35, $40 walk-in. Event registration for the SimpleSTEPS Series #2 — #5 is $120, $140 walk-in, a savings of $20 for the Series.