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Topic: Pivoting Business Model in Face of Change

Change is inevitable—but transformation is a choice. In this candid and empowering Women in Business Lunch session, Morgan Lukina shares her journey of navigating the challenges and opportunities that come with pivoting a business model during times of uncertainty.

Through honest reflection and real-world experience, Morgan will explore the moment she knew her business needed a shift, the steps she took to reimagine her direction, and how she balanced risk with stability.

Lunch:

Chili Cilantro Marinated Chicken
Southwest Beef Fajita Sauté
Black Beans and Southwest Caesar Salad
Spanish Rice & Flour Tortillas
Shredded Cheese & Lettuce
Sliced Black Olives, Guacamole & Chipotle Lime Crema
Tortilla Chips & Pico de Gallo Sauce
Chef's Choice Dessert

Speaker: Morgan Lukina, Managing Broker at David Lyng Real Estate

Morgan joined her family’s company in 2010 and is the Managing Broker and CEO of David Lyng Real Estate. Outside of David Lyng Real Estate, she served on the Board of Directors for the Santa Cruz County Association of Realtors (SCCAR) from 2012 to 2021 and served as the President of the Association in 2020. She also served on the Events and Planning Committee, the Local Candidate Recommendation Committee (LCRC), and as Treasurer for 3 years. Morgan was selected as the 2017 REALTOR of the Year by SCCAR for her contributions to the Association. Additionally, Morgan served as a State Director with the California Association of REALTORS (CAR) from 2016 to 2021 and enjoyed being involved with the industry at a higher level and understanding legislative and federal issues impacting the real estate industry.

Prior to joining David Lyng Real Estate, Morgan graduated from UC Berkeley with a BS in Business Administration from the Haas School of Business and worked in commercial real estate at Prudential Mortgage Capital Company and Prudential Real Estate Investors. She also spent time working as an asset manager and assisted in the overseeing, leasing, and operations of 32 commercial properties on the West Coast.

Morgan served on the Board of Big Brothers Big Sisters of Santa Cruz County from 2018 - 2020 and has also enjoyed being involved with the Santa Cruz Chapter of United Way. She lives in Santa Cruz with her husband, Greg Lukina, who is also a licensed Realtor, and together they have two sons.

During our event, we will also be supporting United Way of Santa Cruz's Stuff the Bus Campaign - attendees are encouraged to bring needed school supplies, make a monetary donation or bring a gift card. Click here for the list of supplies. Stuff the Bus – an initiative that collects new backpacks and schools supplies for Santa Cruz County students currently experiencing homelessness and other financial hardships. This is a great family-encouraged volunteer event where the community helps to ensure all students start the first day of school with the supplies they need to succeed. The school bus then delivers the backpacks to the COE and they implement the distribution of the backpacks to families in need. This year's Stuff The Bus aims to fill over 2,500 backpacks with new school supplies for each student in time for the upcoming school year!

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