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KSBW and Central Coast ABC are proud to announce the addition of their new Spanish language sister station Estrella! The station group will sign Estrella in late April, making the new station available over the air and on cable. Estrella TV produces over 60 hours a week of new comedy, reality, music and talent programs out of its owned-studios in Los Angeles. With almost 80,000 Hispanic Households, the Salinas-Monterey-Santa Cruz DMA (Designated Market Area) ranks #34 in the U.S. The Salinas Hispanic market has grown more than 13% in the last 8 years, and the overall Central Coast Hispanic Maket is up 19.5% in the last 8 years. http://www.ksbw.com/news/ksbw-8-to-launch-24hour-spanish-language-network-estrella-tv-central-coast/38764684